Converge isstrengthening its commitment to Filipino entrepreneurs with the launch of BizFriend Rewards, a loyalty and engagement program designed to support micro, small, and mediumenterprises (MSMEs) not only through reliable connectivity butalso through meaningful rewards, experiences, and growthopportunities.
The initiative signals a strategic shift by Converge SMESolutions to position itself as a long-term partner in the successof its MSME customers.
“MSMEs are at the heart of our growth story, and BizFriendRewards reflects how we value them beyond transactions,” saidDindo Marzan, Senior Vice President and Head of SME Groupat Converge. “We want our customers to feel that they are notjust subscribers, but partners we grow with.”
“BizFriend Rewards was designed to make our MSMEcustomers feel genuinely valued—not just for their subscriptions, but for the ambition and resilience they bring totheir businesses every day,” according to Thirdee Deacosta,Loyalty and Retention Manager at Converge. “Through thisprogram, we hope to create stronger relationships built on trust, appreciation, and shared growth.”
At the core of the program are three pillars designed to addressdifferent dimensions of the MSME journey: Choice, Chill, and Circle
BizFriend Choice offers customers flexibility through a curatedselection of perks and freebies when they renew their contractsor upgrade their plans. This approach reinforces loyalty bygiving businesses options that directly add value to their operations.
“Business owners today want solutions that adapt to theirneeds,” Marzan added. “By giving them choice, we empowerthem to get more from their partnership with us.”
BizFriend Chill, on the other hand, builds connections through shared experiences. It focuses on creating memorable momentsthat go beyond traditional customer engagement. From privatescreenings and concerts to curated dining and seasonal events,the program fosters stronger connections between Converge andits MSME base.
“We believe relationships are built not just in boardrooms, but inshared moments,” Marzan noted. “These experiences are ourway of celebrating our customers and their journey.”
Finally, BizFriend Circle drives growth through community andvisibility, serving as a platform for business development. It offers workshops, seminars, and opportunities for MSMEs togain exposure through trade events and digital promotions, with the goal of helping entrepreneurs expand their reach and capabilities.
“Our role goes beyond providing internet connectivity—we arehere to enable growth,” Marzan emphasized. “ThroughBizFriend Circle, we are opening doors for MSMEs to learn,connect, and thrive.”
With BizFriend Rewards, Converge aims to redefine customerengagement in the MSME connectivity space by delivering a holistic program that combines exclusive perks, lifestyle experiences, and business empowerment.
For her part, Angela Gutierrez, Vice President and Head ofConverge SME Marketing, said the company is buildingsomething more enduring than a service relationship. “WithBizFriend Rewards, we are creating a community where ourcustomers feel supported every step of the way.”
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