Monday, February 26, 2024

Inspired for More Greatness, Kathryn Bernardo finds her perfect match in TCL Philippines, renews her contract as brand endorser

TCL Electronics, a leading consumer electronics brand and the world's top two TV brand, renews its enduring partnership between one of the country’s most beloved celebrities and the most influential endorser Kathryn Bernardo as their brand endorser.

“I just renewed my contract with TCL Electronics so I am very excited with the partnership that we’ll be doing this year,” Kathryn enthuses during the contract signing session held at her studio.

The partnership was sealed at Baked Studios last February 6. Present in the contract signing were Loyal Cheng - TCL PH Chief Executive Officer (CEO), Shae Xiaoling Yu - Marketing Head and Joseph Cernitchez - Brand Manager.

This partnership is truly a match made for Kathryn as she vividly remembers her childhood having their TCL TV and the bonding moments with her family. Having grown up with the TCL brand. “I would remember that big gray box, wala pang smart TV dati and ang ganda ng memories ko with that TCL TV because every night after I finish my homework, we would go to my parent’s room just to bond and watch our favorite shows and cartoons.”

She continues, “I didn't expect that one day, move forward to 2023 when I first became their brand endorser that’s why I'm so grateful and it's also a humbling experience for me coz I grew up with TCL and now, they’re offering other products pa like Air Conditioner, Washing Machine, and Refrigerators. It's also more interesting because they have more offers on TVs with a lot of models/options and so much more. So nakakatuwa na nag grow din yungbrand kasabay ko.”

Aligning with TCL’s brand message of ‘Inspire Greatness’, Kathryn’s journey on becoming the most-sought-after actress in the Philippines has become an inspiration to a lot of people. She has become a perfect embodiment of empowerment and ambition that continues to illuminate and inspire more. Likewise, TCL continues to strive harder to develop and roll out innovative products to uplift the Filipino lifestyle.

As for TCL, the executives have all praises for the 27-year-old actress in helping the brand to set the trail as a leader in the industry.

“We are very thrilled to have Kathryn once again as our brand endorser. She embodies the company’s vision to provide products that inspire and empower people to pursue greatness in their lives,” TCL Electronics Philippines CEO Loyal Cheng says.

Kathryn will be headlining upcoming campaigns for TCL products such as TVs, Washing Machines, Air Conditioners and Refrigerators.

“We are planning for a lot of things for Kathryn for this partnership and we are very happy to have her onboard once again. She’s a perfect match for TCL. She has become an inspiration for a lot of people. Just like TCL’s brand message, she also strives to ‘Inspire Greatness’ that is why a lot of people also aspire to be successful like her,” says Shae Xiaoling Yu, TCL’s Marketing Head.

“I’m looking forward to a lot of exciting launches for TCL products. I’m also grateful that we have partnered once again. For someone who have grown up and loved TCL ever since as a kid, it's such a happy feeling to be part of their biggest campaigns this year,” Kathryn testifies. 

TCL Electronics is also set to launch its newest air conditioner model in a few weeks. Likewise, TCL has a growing list of innovative consumer electronic products—from TVs and smart appliances such as Washing Machines, Air Conditioners, Refrigerators, and Air Purifiers. The company strongly upholds its promise to continue to Inspire Greatness for more Filipinos.

Tuesday, February 20, 2024

Chinabank welcomes the Year of the Dragon with Michelle Dee as brand ambassador

Chinabank has signed up its first ever brand ambassador, the reigning Miss Universe Philippines Michelle Marquez Dee. The collaboration was formalized on February 14, 2024 at the Chinabank head office in Makati City.

The beauty queen, actress, host, athlete, and model is a fitting and inspiring representative for Chinabank. Michelle, who has won the hearts and minds of Filipinos and the world with her charisma, authenticity, and sense of purpose, is redefining contemporary Filipino culture on a global stage. Her lifelong autism acceptance and inclusivity advocacy has led her to a degree in BS Psychology and to use her platform and her work with the Autism Society of the Philippines to create awareness about the condition. With Michelle on board, Chinabank is strengthening its brand presence and building a profound connection with the new generation of dynamic and forward-thinking banking customers.

“This engagement with Michelle Dee signifies the beginning of many things to come. For us, Michelle is family. But beyond her obvious lineage to the bank's co-founders, we firmly believe that Michelle has the qualities to aptly represent a bank with a storied history and an unwavering commitment to building an inclusive and sustainable future for every Filipino,” Chinabank President & CEO Romeo D. Uyan Jr. said during the contract signing.

Michelle expressed her happiness and excitement for her new role, noting that she and Chinabank are a good fit as they share the same high regard for building trust, making an impact, and bringing about change.

“Chinabank isn’t just any bank, it’s been a beacon of trust and resilience for over a century. Now that’s a lot of years of making a difference in people’s lives and making dreams come true, but it’s also the spirit of making a difference that really resonates with every Filipino heart,” she said. “I would like to keep it real. I’m here to share my stories and the incredible work Chinabank does… I can’t wait to make memories and make such ground breaking opportunities for everyone around us as well.”

Chinabank founder Dee C. Chuan was Michelle Dee’s paternal grand-uncle. Her grandfather was former Chinabank Chairman Dee K. Chiong whose leadership shaped the bank into prominence. He also led the bank’s early foray into computer technology, becoming the first bank in Southeast Asia to process deposit accounts online.

Chinabank is the fourth largest private universal bank in the Philippines. The bank is set to launch an advertising campaign featuring Michelle as it continues to innovate and improve its products and services with a keen focus on its customers.

Sunday, February 11, 2024

Watsons Finally Welcomes the Wood Year of the Dragon with Exciting Treats for Everyone

The leading health, wellness, and beauty retailer in the country, Watsons ushered the Year of the Wood Dragon by dressing up its biggest store in lucky hues just in time for the Lunar New Year to attract fortune and good chi by giving its customers that feeling of abundance, prosperity, and happiness.

Watsons prepared an exclusive Lunar New Year treat for all Watsons Club Members to make their shopping experience all the more festive and memorable this season. Aside from the amazing deals and discounts revealed on the lucky day of the Wood Dragon, and a fun-filled day of readings and predictions, Watsons also unveiled a range of exclusive promos and discounts for the Lunar New Year.

“At Watsons, we believe in making our customers feel the heartbeat of luck with every deal and wrapping you in the warmth of love with our exclusive promotions as we welcome the Year of the Dragon. So, we aspire to be the gateway of our customers to a healthier lifestyle and to have a year filled with fortune, love, and unbeatable discounts.” said Jared De Guzman, Watsons Philippines’ Customer Director.

Making the Lunar New Year celebration with Watsons more remarkable was the live performance by traditional dragon dance throughout the event. Fortune cookies, a ubiquitous symbol of the occasion, and a prosperity tree were also available inside the store for attendees to enjoy.

Any Lunar New Year celebration won’t be complete without the much-anticipated forecast from a feng shui expert, right? Master Hanz Michael Cua was also present at the Watsons SM North EDSA The Grand to present his 2024 Feng Shui Forecast andshare his thoughts about what's auspicious and what's coming in 2024.

Lucky vibes are indeed here as Y.O.U will be giving limited edition gift set of Radiance Glow Illuminating Series to three lucky shoppers. Just drop by Watsons - The Block in SM North EDSA from February 8 to 18 and purchase any Y.O.U products and follow their social media accounts, accounts. Make sure a brand representative will list your name and your social media account. Winners will be announced through Y.O.U’s social media accounts on March 2, 2024.

Ponds’ will always make miracles happen this Lunar New Year as customers can enjoy the ‘Buy 1 Take 1 promo’ on their selected products until February 18 at Watsons stores nationwide.

And there’s more lucky vibes coming for the Watsons Club Members, who will shop from Feb 8 to 18 with a minimum single-receipt purchase of Php 1,000.00, will get one (1) angpao from the Watsons store that they visited. This lucky red envelope, a Chinese New Year staple and a favorite among Pinoys, contains vouchers, which entitles the customer to a discount on a minimum single-receipt purchase (excluding milk and dispensary products) that they can use online from Feb. 8 to June 30, 2024 through the Watsons app.

For more information, follow @watsonsph on Instagram, like @WatsonsPH on Facebook, and follow @watsonsphilippines on TikTok.

Monday, February 5, 2024

PlayStation Happy New Play-Year campaign featuring Kim Se Jeong

In celebration of the Lunar New Year, the Sony Interactive Entertainment Singapore/Taiwan/Hong Kong/Korea, announced its newLunar New Year campaign featuring Korean global artiste: Kim Se Jeong (from “Business Proposal” and “The Uncanny Counter” series), titled Happy New Play-Year!

Kim Se Jeong is featured in PlayStation’s Happy New Play-Year video campaign where she steps into the PlayStation world as characters of popular PS5 games: EA FC 24, NBA 2K24, FINAL FANTASY VII REBIRTH and Horizon series, where she invites everyone to join her in the world of Play Has No Limit on PlayStation 5.

Additionally, fans can participate in social challenge by using specially created Instagram filter to have a ‘video call’ with Kim Se Jeong and stand a chance to win PS5 covers autographed by Se Jeong and other attractive prizes.

There will be promo offers on physical games, peripherals, digital games on PS Store and PS Plus offers, as well PS Plus engagement campaigns. More details about the Happy New Play-Year can be found here:

Movies you will love this February at SM Cinema

Buckle up, movie lovers! February 2024 is filled with diverse and captivating films, catering to every taste. From spine-tingling horror and action-packed adventures to heartwarming nostalgia, there's something for everyone on the silver screen this love month at SM Cinema Masinag, San Mateo, and Angono.

Mean Girls, February 7

At her new school, Cady Heron is popular with the A-list girl clique known as the Plastics. But when she makes the error of falling in love with Alpha Plastic Regina George's ex-boyfriend, Aaron Samuels, everything changes.

Lisa Frankenstein, February 7

A coming of RAGE love story about a teenager and her crush, who happens to be a corpse. After a set of horrific circumstances bring him back to life, the two embark on a journey to find love, happiness, and a few missing body parts.



Ikaw Pa Rin ang Pipiliin Ko, February 7

All Jas (Julia Barretto) wants is to be part of the renowned chorale, Madrigals, but after meeting Michael (Aga Muhlach), the new conductor and arranger for their own local choir, Jas finds herself singing a different tune, one that could either give her the happiness she longs for or the unforgettable pain of heartbreak.

Madame Web, February 14

Cassandra Webb is a New York City paramedic who starts to show signs of clairvoyance. Forced to confront revelations about her past, she must protect three young women from a mysterious adversary who wants them dead.

Poor Things, February 14

From filmmaker Yorgos Lanthimos and producer Emma Stone comes the incredible tale and fantastical evolution of Bella Baxter, a young woman brought back to life by the brilliant and unorthodox scientist Dr. Godwin Baxter. Under Baxter's protection, Bella is eager to learn. Hungry for the worldliness she is lacking, Bella runs off with Duncan Wedderburn, a slick and debauched lawyer, on a whirlwind adventure across the continents. Free from the prejudices of her times, Bella grows steadfast in her purpose to stand for equality and liberation.

Dune Part Two, February 28

Paul Atreides unites with Chani and the Fremen while seeking revenge against the conspirators who destroyed his family.

So, grab your popcorn at SnackTime, gather your family and friends, and prepare to be swept away by the magic of movies this month of love. Be in the loop for the latest movie lineups on and on the official Facebook pages of SM Cinema Masinag, SM Cinema San Mateo, and SM Cinema Angono.