Friday, January 14, 2022



Get ready to binge-watch  as Vivamax, the no. 1 Pinoy streaming platform, is slated to release two originals per week.


Since its launch last January 29, Vivamax has produced 35 original films and series on the platform. Debuting with Darryl Yap’s Pornstar, films of different genres soon followed: Death of a Girlfriend, Revirginized, The Housemaid, Mahjong Nights, Taya, More Than Blue, and Vivamax’s first original sequel, Pornstar 2. Also notable are two original series, Parang Kayo Pero Hindi and KPL


Vivamax likewise features many classic films not just from the Viva library but also from other production companies like Star Cinema, Regal Entertainment, 1017P, Reality, IdeaFirst, Brillante Mendoza’s Center Stage Productions. Vivamax is committed to work with the country’s biggest stars—Sharon Cuneta, Sarah Geronimo, Anne Curtis, Bela Padilla, Nadine Lustre, Andrew E., Yassi Pressman, Kim Molina, Jerald Napoles, Dingdong Dantes, Piolo Pascual, Carlo Aquino, Toni and Alex Gonzaga, among many others—and the finest directors—among them Brillante Mendoza, Lawrence Fajardo, Roman Perez, Darryl Yap, Joel Lamangan, and Yam Laranas. The list will grow come 2022.


 Viva is slated to produce at least 52 films/series in 2022 for a regular weekly release of Vivamax Originals. As of December, there are 15 finished films scheduled to be shown in Q1 and over 40 projects greenlit in various stages of production. With the reopening of cinemas, at least eight films will see a theatrical release for a return to the classic viewing experience. Viva stays true to its commitment of a P1 billion production budget per year despite the pandemic and will continue to support the industry workers in order to serve the Filipino audience. 


Over 2 million Vivamax subscribers are treated to a wide array of content—fresh originals, classic films, romance comedy series, the biggest Korean blockbusters, and popular Hollywood hits. And the subscriber base is steadily growing as Vivamax remains to be the #1 top-grossing Philippine entertainment app on Google and GCash. Vivamax has even made it easier to purchase subscriptions with budget-friendly plans: P49 (1 week), P149 (1 month), P399 (3 months) P749 (6 months) P1390 (1 year). These can be purchased in-app via GCash and credit card. Subscribers may also purchase Vivamax vouchers from 7-11, Ministop, Shopee, Lazada, SM Retail, GCash, PayMaya and soon in your neighborhood sari-sari stores.


Vivamax has also set its sights on the world. Outside the Philippines, the platform is currently available in Australia, Brunei, Hong Kong, Indonesia, Japan, Korea, Macau, Malaysia,

Maldives, New Zealand, Singapore, South Korea, United States, Canada, Middle East, and European territories. (Available titles vary per country)







Vince Rillon, Christine Bermas, , Joko Diaz, Ayanna Misola, Andrew Muhlach, Andrea del Rosario, Teresa Loyzaga, Axel Torres, Deberly Bancore

Roman Perez, Jr.



Aj Raval, Sean De Guzman, Cara Gonzales, Deberly Bancore, Jay Manalo, Joko Diaz, Stephanie Raz

Roman Perez, Jr.



Cindy Miranda, John Arcilla, Nathalie Hart, Sid Lucero

Law Fajardo


LULU (8 parts)

Rhen Escano, Rita Martinez

Sigrid Andrea Bernardo



Claudine Barretto, Mark Anthony Fernandez

Joel Lamangan



Angeli Khang, Sid Lucero, 

Jela Cuenca, Paolo Gumabao

MacArthur C. Alejandre



Ayanna Misola, Joko Diaz, Jamilla Obispo

GB Sampedro



Louise de los Reyes, Diego Loyzaga, 

Cara Gonzales

Denise O’Hara



Toni Gonzaga, Alex Gonzaga, Melai Cantiveros 

Fifth Solomon



Wilbert Ross, Rose Van Ginkel, Jela Cuenca, Rob Guinto 

Victor Villanueva



Cara Gonzales, Sab Aggabao

Joel Lamangan



Meg Imperial, Tom Rodriguez

Lemuel C. Lorca



Kylie Verzosa, Paolo Gumabao, Vince Rillon, Christine Bermas

Brillante Mendoza



THYRO, Yumi Lacsamana, Sam Concepcion, others

Viva Live



Law Fajardo



Julia Barretto, Marco Gumabao, Xian Lim

Brillante Mendoza



Cindy Miranda, Angeli Khang, Ayanna Misola, Angela Morena, Jay Manalo, Joko Diaz

Roman Perez, Jr.



AJ Raval 





Jules Katanyag



Ryza Cenon, Joseph Marco, Nathalie Hart

Dick Lindayag



Ayanna Misola, Marco Gomez, Luis Hontiveros, Axel Torres

Joy Aquino



Nadine Lustre, Diego Loyzaga

Yam Laranas




Joel Lamangan



Julia Barretto, Ella Cruz, Andrea Babierra, Awra Briguela



Kylie Versoza, Zanjoe Marudo









VIVAMAX PLUS, the newest transactional video on demand TVOD/pay /premium VOD service of Vivamax, was launched last Oct. 15, 2021. Vivamax Plus gives early access to Vivamax’s vast new content to its growing audience. It is the premier access point for new original movie titles, newly enhanced digital classics of Viva Films, the newest blockbusters from Korea and rest of Asia, Hollywood hits, concert specials, new series and more. The pay service is currently available in the Philippines and will be available worldwide in the 4th week of January 2022.  Upcoming titles include  Brillante Mendoza's Sisid on Jan. 19, 2022; digitally enhanced classics Gumapang Ka Sa Lusak, Ang Kabit ni Mrs Montero, Minsan Pa Nating Hagkan ang Nakaraan, Segurista and more this January 2022.

Monday, January 10, 2022

Sing Galing’s Year-Starter Season Presents Wildcard Rounds, Nonstop Duelo-han and More


TV5 rings in the New Year with more fun and surprises with Sing Galing’s wildcard edition: Sing Galing Sing Back-Bakan. Recently debuted on January 3, 2022, the new edition of the Original Videoke Kantawanan ng Bansa features familiar faces from previous episodes who have left unforgettable impressions among the ka-awitbahays.

Introduced as Team Balik, the most talked about and well-supported singtestants who were not able to join Team Galing last year but were able to leave a fond memory among the ka-awitbahays, are coming back for the title. Each episode follows the accustomed 3-round format: Randomising: Pang-Sing-Galingan, Hula-Oke Jukebosses Edition, and the final round, Duel-Oke Face-Off Edition. Among four singtestants per level, one will be hailed as the Team Balik Bida-Oke Star of the Night who will immediately move forward to the next stage of Sing Back-Bakan, for an everyday nonstop Duelo-han.

With the New Year comes new wildcard opportunities for singtestants Rachel Cardenas of Caloocan, Arjay Cabael of Batangas, Bly Peña of Valenzuela, Zarmine Pusta of Davao De Oro, Joyce Yadao of Manila, Vincent Guim of Sorsogon, Auriz Llorenz of Camarines Sur, Myca Capili of Laguna, Carl Ganaden of Tarlac, Diadelyn Tano of Quezon Province, Jamal Africa of Lucena, Rowel Soliven of Ilocos Sur, JR Navarro of Baguio, Gia Gonzales of Cavite, Joan Odeh of Novaliches, Wilson Baylon of Rizal, Camille Peralta of Bulacan, Dennis Narag of Cagayan Valley, Des Delagado of Pangasinan, Kent Datu of Davao Del Norte, Aria Angcon of Cebu, Cris Cerbito of Valenzuela, Dave Ballesteros and Musica Reyes of Cavite, to fill the last three (3) remaining slots in Team Galing.

All three finalists from Team Balik will advance to the semi-finals to compete with the current Team Galing members: Regielyn Fernandez of Baler, Jean Jordan of Taguig, Kim Macaraig and Kit Inciong of Batangas, Jamaica Lamit of Bicol, Mari Mar Tua of Pampanga, and Dennis Santos of Bulacan.

As 24 Team Balik singtestants who are “pang-sing-galingan sa videoke” from Mindanao, Visayas, and Luzon battle it out for a second chance to triumph not just in the hearts of the ka-awitbahays, but also in the Jukebosses’ scorecards, Sing Galing Sing Back-Bakan creates the perfect blend of igniting hope, having fun, getting back to action and fighting for a second chance at the start of the year.

Who will complete Team Galing’s final three slots? Watch on as the Sing Back-Bakan gets tougher, louder and more exciting week after week! Catch the next Team Balik Bida-Oke Star of the Night from the country’s Ultimate Videoke Kantawanan Game Show, Sing Galing every Monday, Tuesday and Thursday at 6:30PM, only on TV5.

Monday, November 29, 2021

Everybody's talking about Pepsi


Someone once said that having a Twitter account is like talking to yourself, hoping someone will join in.

Not everyone is lucky to have a following on Twitter. Even many brands have difficulty finding a corner of Twitter where they can convey their messages to the right audience.

Beverage giant Pepsi is one of the most talked about brands on social media, specifically Twitter, and is the most hyped in the beverage/drink category. In 2020, Pepsi was the only non-tech brand in the Top 10 of the Most Tweeted Brands for the year, alongside brands such as Spotify, Apple, Netflix, Lazada, and Shopee. This was achieved with an advertising budget lower than that of other big beverage brands as seen in a study. This is called connecting with your audience. Forward to 2021, the buzz about Pepsi continues online with content that’s relevant and always timely.

"What makes a content stand out is its cultural relevance; if the community shares the same sentiments and if it echoes the conversations prevailing at the moment. In Pepsi's case, they were able to cut through the noise by incorporating the language of their target audience and tapping the right people to get it across," shares Tina Pang - Head of Client Solutions, Southeast Asia, Twitter.

Pepsi's campaigns, which include the viral #PepsiHitSaSarap, are innovative yet traditional. For the Hit Sa Sarap campaign, the brand emphasized the importance of enjoying meals with family and friends. The campaign included giant screens on the streets of LA and New York featuring the faces of Kathryn Bernardo, Daniel Padilla, SB19, Mimiyuuuh, and Ricci Rivero.

Pepsi Hit Sa Sarap reminded us of how nice it is to sit down for a meal with people we love and treasure. What better way to enjoy our favorite food than with Pepsi?

"At a time when consumers have the full power to determine what goes viral, it is not enough for people to enjoy our advertising material. Our communications need to stand out and be captivating for consumers to share, post, tweet, and pin. They need to love it," says Gutzee Segura, CSD Marketing Lead, PepsiCo PH.

As a brand, Pepsi is attuned to what is happening on Twitter. It listens to what its audience is saying and responds to what it sees as relevant content.

As Segura puts it, "It boils down to knowing what your target market wants, what they’re looking for, and serving that to them."

"People are keeping it real on Twitter, so these conversations definitely give a brand its much needed boost on awareness or engagement and in a way, in driving purchase intention, and sales," says Pang.

Pepsi looked at Twitter insights on K-pop and P-pop, then used these to highlight content about Blackpink and SB19. From these insights, the brand knew what type of content their target market (young millennials and Gen Z 16-25 years old) was looking for.

This target market values its online identity, being digital natives.

"Being at the prime of their youth, they always want to enjoy and maximize life’s experiences. However, given the pandemic, these experiences have been limited to in-home activities so Pepsi provides them with the experiences that satisfies their need for variety, novelty, and excitement from their usual days," said Segura.

According to Kantar, 91% of Pepsi's target market drink carbonated drinks so the brand's endorsers and brand ambassadors are selected based on who best personifies the brand’s personality, values, and purpose.

Blackpink was chosen because the group has a youthful attitude and zest for life that perfectly embodies the Pepsi brand.

Kathryn Bernardo, Daniel Padilla, SB19, Ricci Rivero, Alyssa Valdez, Kiefer Ravena, and Mimiyuuuh were picked because their young fans are inspired by their success, hard work, and positive attitude.

"Our endorsers and brand ambassadors serve as a seamless extension of Pepsi and help amplify our story," mentions Segura.

A brand's social media presence plays a critical role in establishing its identity and Pepsi has succeeded in establishing itself as brand with a fun and youthful vibe that aims to push the next generation to reach their goals and dreams.

Vince Tañada as the Producer, Writer, Director and Actor for KATIPS MOVIE

Atty. Vince M. Tañada


As lawyer who pursued my artistic passion by starting the Philippine’ Stagers Foundation Inc. PSF) back in 2001 with the intent to educate as many youths as we can and train as many artists with the passion and talent for theatre, I am proud that it eventually grew into the Philippines’ premiere and biggest touring theatre company. The pandemic greatly affected our dedication to bring our Musical plays that at the time was averaging at least 500 performances a year. It was part of our artistic thrust to educate audiences all over the country - not only in the power of the arts but in teaching the young and old alike of the explosive force that knowledge of history has, in whatever form it will take.

But the Arts will always have a way to manifest even in times of difficulty. Last year, in the heat of the ongoing pandemic, Philstager’s Films was born as a web-based media outfit in our way to keep our passion burning and to somehow give work to some of our more displaced talents. For almost one year, with an ever-growing viewership and engagement, we believe that the time has come for our small film outfit to grow.

What better way to do it but to magnify one of our most successful musicals into the big screen?

“ Katips: Mga Bagong Katipunero ” was originally performed onstage in the year 2016; winning the ALIW Awards for Best Musical Performance that year, I believe that sharing the story of students fighting for freedom in the middle of a force too big for them to control would be a timely metaphorical representation about our society today as we fight against the menace that continues to eat at our freedom as human beings.

As a WRITER, the play was written with the help of a historian to make sure the chronological accuracy of events is given justice. I support against history revisionism as a parasitic fiber that continues to gnaw at society today, especially the young. As a movie, the screenplay has undergone a revamp without affecting the narrative. I did this to make sure that the film remains neutral in its political stand and only continues as a statement of facts about the realities from the 70s until the latter 80s through the eyes of fictional students who might have very well been real people in the guise of different names. 

As a DIRECTOR, the film was shot using various styles. Since it’s a musical, this is incomparable to any other historical musicals that has ever been done in the country so far. Using pseudo-realistic techniques and metaphors, the movie is an exploration on how vast a filmmaker can make use of music, lights, costumes, visual effects and symbolisms in order to deliver a story as poignant and as life-changing as reality, experienced first-hand will be for viewers.