Led by CEO Shina Sevilla-Aquino, Amara Shia Jewelry has long been recognized for redefining the live selling jewelry landscape through innovation, trust, and elegance. With this bold move, the company takes another step toward shaping the future of Philippine jewelry retail.
Sephiroa, led by lifestyle influencer, model, and entrepreneur Rona Tai - wife and partner of TV personality Eric "Eruption" Tai, has quickly made waves in the online jewelry scene with her vibrant energy, humor, and elite charm. Rona quickly earned recognition as one of the most engaging personalities in the industry.
"From the moment na napanood ko si Rona mag-live, nakita ko agad yung passion, 'yung potential, at 'yung gigil na nagpapaalala sa akin kung paano nagsimula ang Amara Shia" shared Shina Sevilla-Aquino, CEO of Amara Shia Jewelry.
“Naniniwala ako na with the rightguidance and support, mas lalo pang lilipad ang Sephira and together, we'll set new standards for what's possible in this industry."
Under Amara Shia's management, the brand will now be known as "Sephira by Amara." This partnership is not only a testament to growth but also a story of wNomen empowering women, mentorship, and shared vision.
“P'm deeply honored and excited to be part of the Amara Shia family," shared Rona Tai. "This is more than just business, it's a partnership built on respect, learning, and the love of jewelry."
Amara Shia continues to expand its influence, following the success of Amnari, its first brand extension, which achieved international success during its debut live selling event led by Jenela. With Sephira by Amara, Shina reinforces her belief that collaboration and not competition is the true way forward.
This milestone signifies a new era in the jewelry industry, where authenticity meets ambition, and where brilliance is shared, not divided.
A new chapter begins. The Queen leads once again.
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