PICKUP COFFEE and Dehusk – two proudly Filipino brands, unveil new coconut milk drinks!

PICKUP COFFEE today announced a collaboration with Dehusk, a plant-based coconut milk brand. This is a partnership that just clicks – two proudly Filipino brands working hand in hand to offer delicious beverages to life, elevated with plant-based coconut milk. 

The collaboration introduces an exciting line of four new beverages that combine Dehusk’s plant-based coconut milk with PICKUP’s bold and trendy flavors: 

● Nadine’s Coco Mango Matcha: A signature creation from Nadine Lustre herself, blending mango and matcha with smooth Dehusk coconut milk 

● Ube Coconut Milk: Ube blended with smooth DehuskCoconut Milk. 

● PICKUP Coco Latte: Rich espresso combined with light and smooth Dehusk Coconut Milk. 

● Strawberry Coconut Milk: Light and smooth DehuskCoconut Milk blended with strawberry. 

“We’re always looking for new innovations to surprise and delight our customers,” said Bien Lee, Chief Brand Officer for PICKUP COFFEE. “That’s why this collaboration with Dehusk is so special. Just like PICKUP, Dehusk is a proudly Filipino homegrown brand, with a bold vision to bring plant-based innovation to the forefront. Through this collaboration, we celebrate the power of two Filipino brands coming together to reimagine what’s possible. Together, we’ve been able to develop a product line that’s refreshing, delicious, and—most importantly: UPlifting.” 

The collaboration was officially unveiled at a star-studded launch event on September 29 at PICKUP COFFEE’s biggest and first PICKUP PRIME store in Metro Manila, located at Vertis North. The event gave media, vloggers, and fans a first taste of the new drinks. 

“It means so much to Dehusk – one of our goals is to reach all the islands from North to South, West to East. We want them to try our coconut milk, and I think PICKUP COFFEE is amazing because they are available everywhere, nationwide,” said Dehusk Co-Founder Christopher Bariou.

“Dehusk is very easy to mix with everything and obviously, PICKUP COFFEE has the best drinks ever,” shared Dehusk Co-Founder Nadine Lustre. In a memorable highlight, Nadine stepped behind the bar as a guest barista, personally serving the new PICKUP x Dehusk drinks to select fans. Some of the country’s most notable personalities graced the event. Guests also enjoyed several interactive experiences, including an Instagram-worthy photo wall, a claw machine with exclusive PICKUP x Dehusk prizes, and a fun personality quiz to discover their perfect PICKUP x Dehusk drink match. 

The PICKUP x Dehusk beverage line will be available in-store, via the PICKUP COFFEE app, and your favorite food delivery apps starting September 26 for Luzon and October 13 for Visayas and Mindanao. 

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