Shopee’s #1 Beauty Milk Collagen Drink Is Making Its Way to Stores Nationwide

Dear Face seals distribution partnership with Fly Ace Corporation (FAC) on September 14, 2026, at the Fly Ace Corporate Center in Pasay — marking an exciting new chapter for the beauty and wellness brand as it expands its reach into retail. Through FAC’s distribution network, Dear Face products will soon be available in select supermarket, convenient stores, and pharmacies nationwide, bringing the brand closer to more consumers across the country.

                     Photo courtesy of Jed Macaraya.

The Dear Face x Fly Ace Corporation Partnership in Bloom Launch Event brought together the leadership and representatives of both Dear Face and Fly Ace Corporation, together with Dear Face Brand Ambassadors Bea Borres, Hajie Alejandro, and Lash Omadto, who showed their support for the brand during this milestone event.

Pictured from left to right: Fly Ace SVP Commercial Mr. Bart Canon, Dear Face Treasury Head Ms. Aileen Pacheco, Fly Ace President/CEO Mr. Jun Conchanco Jr., Dear Face Ambassadors Bea Borres, Hajie Alejandro, Lash Omadto, and Fly Ace SEVP/COO Mr. Frederick Ong.

Bringing Dear Face Closer to Every Consumer

Known as the viral and top-selling Collagen Drink in E-commerce, Beauty Milk & Beauty Bean are set to make waves into Fly Ace Corporation's distribution network. Meanwhile, the trending Sunbounce Sunscreens are made more accessible to patrons.

One of the exciting aspects of this retail expansion is the availability of products in sachets or per piece. This gives consumers the opportunity to try their Dear Face favorites first before committing to a full pouch or box—making it easier for new customers to discover products that fit their beauty and wellness routines.

A Partnership in Bloom

The launch event centered on the theme of “Partnership in Bloom,” celebrated not only the formal signing between the two organizations but also the possibilities that come with bringing the brand to a wider market. Dear Face Founder and CEO, Jonah Sison Ramos delivered her message of inspiration through a video.

In Photo L-R: Fly Ace SVP Commercial Mr. Bart Canon, Dear Face Treasury Head Ms. Aileen Pacheco, Fly Ace President/CEO Mr. Jun Conchanco Jr., and Fly Ace SEVP/COO Mr. Frederick Ong.

“Having a great product is only one part of the journey. We need strong partners who can help bring Dear Face to more stores, more communities, and more Filipino families. With Fly Ace’s experience, relationships, and distribution network, together we can make Dear Face a brand that more and more Filipinos will discover, trust, and actually love.” - Dear Face's Founder and CEO

The collaboration represents an important milestone for Dear Face as it continues to grow and expand its reach, while Fly Ace Corporation’s distribution network opens new opportunities for the brand to become more accessible to Filipino consumers.

The event was also attended by the leadership and representatives of both organizations, including Fly Ace SVP Commercial Mr. Bart Canon, Dear Face Treasury Head Ms. Aileen Pacheco, Fly Ace President/CEO Mr. Jun Conchanco Jr., and Fly Ace SEVP/COO Mr. Frederick Ong, highlighting the shared significance of the partnership.

Pictured from left to right: Fly Ace SVP Commercial Mr. Bart Canon, Dear Face Treasury Head Ms. Aileen Pacheco, Fly Ace President/CEO Mr. Jun Conchanco Jr., and Fly Ace SEVP/COO Mr. Frederick Ong.

A New Chapter for Dear Face

As Dear Face continues to grow, its partnership with Fly Ace Corporation signals a move toward bringing its beauty and wellness offerings beyond its existing channels and closer to more Filipino consumers.

With this new chapter comes an even bigger opportunity for Dear Face to become part of more Filipinos’ everyday beauty and wellness routines. For its Brand Ambassadors, being part of the brand means more than simply representing its products. For them, it is about believing in what the brand offers and sharing the genuine experience with their communities.

Pictured from left to right: Dear Face Ambassadors Bea Borres, Hajie Alejandro, and Lash Omadto.

For Bea Borres, that authenticity begins with making sure that the products she represents are ones she genuinely believes in. On what makes a brand partnership worth saying yes to, Bea shared:

“Of course, kailangan effective talaga siya. Ayoko namang tumanggap lang ng brands because they pay. Gusto ko talaga effective siya because I’m a very transparent person, I’m a very totoo na tao—that’s what I’m known for, ‘di ba? So, ang hirap i-fake ng product kapag hindi naman siya effective. So, ’yun talaga ’yung number one for me, ’yun talaga ’yung pinaka-important for me.” — Bea Borres, Dear Face Brand Ambassador

That same belief in the products is shared by Hajie Alejandro, who sees genuine product use as an important part of representing a brand. As he explained:

“Talagang nagtitiwala kami sa product and talagang believer kami nung product. Kasi ang hirap na kami 'yung magre-represent nung brand or kami 'yung magiging face pero kami mismo hindi namin siya ginagamit. So talaga, number one talaga na kaya kami nag-stay dito is nakikita talaga namin na effective 'yung product and talagang we're not shy to share para sa mga audience namin and sa market.” — Hajie Alejandro, Dear Face Brand Ambassador

Beyond the products themselves, Lash Omadto also points to the values she has found in her partnership with Dear Face. After nearly two years with the brand, she describes the partnership as one that feels natural to embody—particularly because of the values she sees reflected in the brand.

“I've been working with them for almost two years now. And, parang, saying yes to them is such a no-brainer kasi, I'll be frank with you guys, Dear Face never siya na-involve sa any controversy. So it's really, really, parang, magaan katrabaho—masaya siyang i-embody, maging Dear Face ambassador. And also, I love that they stand up with what they think is right and just. 'Yun talaga, and I think mahalaga kasi sa akin talaga na I work with a brand that shares the same values.” — Lash Omadto, Dear Face Brand Ambassador

Together, their perspectives reflect what has helped shape Dear Face’s growing community: products that its ambassadors genuinely use and believe in, paired with a brand they feel comfortable representing and sharing with their audiences.

From Beauty Milks and Beauty Bean to Sunbounce Sunscreens, Dear Face products will soon be within easier reach—whether consumers are looking to try a product for the first time or simply restock a favorite.

With its retail expansion now underway, one thing is clear: your Dear Face favorites may soon be just a grocery trip away.

Dear Face x Fly Ace Corporation: a partnership in bloom, bringing beauty and wellness closer to you.

Puregold Hakot Relay draws 4,000 runners in Cavite, takes it to the next level with epic 8K challenge

Puregold’s “hakot” legacy hit a whole new stride in Cavite as the Hakot Relay South Luzon leg transformed Vermosa Sports Hub in Imus into an adrenaline-charged showcase for speed, grit, and panalo. More than 4,000 runners that showed up had their game face on as they competed, enjoyed the camaraderie, and joined the signature “hakot” moments of the race. 

The Southern Luzon leg—of the nationwide Hakot Relay series—marked the launch of Puregold’s first-ever 8K Individual Challenge, putting solo runners to the ultimate test. Around 500 runners took on the full 8 kilometers, proving that Puregold Hakot Relay is also about pushing one’s limits and crossing the finish line stronger than ever. 

The rest competed in the event’s signature Hakot Relay, where runners formed teams and raced through the course while collecting grocery items along the way.

Therein lay the difference: Hakot Relay was a team event, while the new 8K was an individual race.

In the relay, teammates had to strategize and work together as they raced to collect groceries before reaching the finish line. In the 8K Individual Challenge, runners tackled the longer distance entirely on their own.

“We wanted to offer runners a fresh and enjoyable way to challenge themselves, with the ‘hakot’ mechanic adding a playful and uniquely Puregold twist to the race. Being part of the running community is meaningful to us, and it is a privilege for Puregold to bring people together for a shared panalo experience.” said Ivy Hayagan-Piedad, Puregold Senior Marketing Manager.

Participants began with a pre-race warm-up before heading to the starting line and completing their respective courses within prescribed cut-off times.

After crossing the finish line, runners collected their race-day rewards and visited sampling booths of participating brands. Sponsor-led stage activities and an awarding ceremony capped the event.

Participants in the team Hakot Relay went home with a Grocery Sling Bag and a Finisher’s Grocery Bag, but a ‘surprise’ awaited the solo 8K finishers at the end of the line: the chance to roll home their loot in a finisher’s grocery cart wagon. 

“We’re always looking for ways to level up the Hakot Relay and give Filipinos something new to look forward to,” Piedad said. “This year, this meant introducing our first-ever 8K challenge and bringing the experience to an even bigger scale.”

With more than 4,000 runners joining either as teams or solo competitors, the South Luzon leg expanded the Hakot experience while keeping its coveted reward intact: you race to the finish line—and go home with groceries, too.

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