Mega Sardines announces exciting new variants with Piolo Pascual

Passionate and fun-loving Filipinos have a new cause for celebration—heartthrob Piolo Pascual
has extended his term as Mega Sardines’ brand ambassador, coinciding with the reintroduction of
an exciting array of Mega Sardines variants.
It was a veritable fiesta as Piolo signed his new contract with Mega Sardines, a Filipino staple
that is loved by people across the country. Piolo, after all, reflects the heart and passion behind
Mega Sardines, as well as its promise of #MegaGandaAngBuhay, which is word play of the phrase “may igaganda ang buhay.”

The relaunch of Mega Sardines’ variants evokes the joy that comes with a true Filipino fiesta. The
variants are a festive assortment of exciting flavors and create a feast of the senses, with new
offerings such as Mega Sardines in Spanish-Style, Mega Sardines in Natural Oil, Mega Extra
Hot Sardines, Mega Fried Sardines Tausi, and Mega Fried Sardines Hot and Spicy. Through
the years, these well-loved flavors have become an important part of family meals and have come
to define the Filipino way of life.
Piolo’s association with the Mega Sardines brand is deep-rooted. Not too long ago, Piolo starred in
Mega Sardines’ multi-awarded TV and radio ad, which showcased the brand’s unique and
meticulous 12 hour catching-to-canning process. The process captures the company’s
dedication to bring only the best to Filipinos, para sa ikagaganda ng buhay. In the ad, Piolo takes
Mega’s fishing boat as a witness to the hard work of the men and women who bring Mega into the
tables of thousands of Filipinos around the country. It also shows Mega Sardines’ state-of-the-art
equipment, which ensures the freshness, cleanliness, and quality of its products.


“Mega Sardines is part of Filipino life so much so that it’s a staple in Filipino homes, and so is Piolo
Pascual. His presence on our screens––whether big or small––has been impactful over the years
and truly shows Filipino excellency, and that’s why he’s perfect as Mega Sardines’ brand
ambassador,” said Mr. Marvin Tiu Lim, VP of Sales and Marketing of Mega Global.
Mega Sardines will also be launching a series of short films called #MegaGandaAngBuhay which
features inspiring short films that is sure to touch the hearts of Filipinos everywhere. The short
films will showcase contemporary Filipino stories about their struggles, passions, and unwavering
resilience. With the renewed collaboration between Piolo and Mega Sardines, Filipinos can look forward to
enjoying the brand’s promise that #MegaGandaAngBuhay.


All variants of Mega Sardines are available in supermarkets nationwide. The new Mega Fried
Sardines, though, are exclusively available in SM Supermarkets, SM Hypermarkets, and
SaveMore stores nationwide. For more information, please visit the website
www.megaglobal.com.ph and Facebook page https://www.facebook.com/officialmegasardines/.