Monday, December 5, 2022

Guitar Apparel welcomes cosplay icon Myrtle Sarrosa as new Brand Ambassador




Guitar Apparel is pleased to welcome its newest ambassador -Myrtle Sarrosa.Known as Myrtle by her fans, she is an actress, host, singer and songwriter, gamer, and cosplayer. Sheis the full entertainment package rolled into one.

Because of her talents and as her values are very much aligned with Guitar's, it is making Myrtle its new face. With over 60 years of providing quality and affordable clothes and setting fashion trends for Filipinos, Myrtle joins a rich line of Guitar endorsers. Joining Myrtle and Gloc-9 in this new campaign- “What Icons Wear” are Rachel Anne Daquis (Volleyball) and Mark MugenStriegl (MMA).

“I am so happy po to be part of the brand that has been in the market since 1960 and theyare so welcoming po and am excited to collaborate with them and share my creativity as well fra line that might be co-branded as Myrtle Collection," Sarrosa said.

Guitar President Andy Kho is pleased with the latest collaboration with Myrtle Sarrosa,noting that adding her as ambassador is a huge step forward in the growth of the brand.

“We welcome with open arms Myrtle Sarrosa as she joins the Guitar family. She is anicon especially to the new generation of Filipinos whom we wish to connect with. After the covid-19 pandemic that put life in to a standstill, we are ready to expand our product line from basicunderwear to sleepwear; from polo shirts to casual jeans, all in our bid to bring back normalcy inour lives. By and large, we want to introduce new fashion styles, with Myrtle as our icon."

Myrtle Sarrosa is going to be formally launched at 3pm on the 30th of November 2022 at Bean Leaf Café in Fisher Mall. This is shortly followed by a cosplay competition to be judged by Myrtle at the activity center of the mall.


For the latest update on Guitar, please follow Guitar on Fb and Instagram ( @guitarapparel1960 ) and vist their website at www.guitar1960.com

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